Warhol once commented on his Campbell's Soup cans, explaining that he liked the subject because he "used to have the same soup lunch every day for twenty years." True or not, Warhol did in fact choose ordinary commercial products as subjects for his art because he was fascinated by the prospect of presenting objects from everyday life that weren't considered beautiful or worthy themes for fine art. In purposely extending some of the conventional definitions of art and culture, he helped reveal a previously overlooked and underestimated area of visual experience.