Since photography’s beginnings, star players have had their pictures taken, and by the 1860s their images were being used to advertise products. The reproduction and distribution of photographic images made local and regional athletes into national stars with whom audiences could identify. The growth of broadcast media after the 1960s transformed athletes from stars into larger-than-life icons. With the spread of television, millions watched sports in their living rooms, and charismatic athletes like Muhammad Ali became international pop icons. Today, networks and athletes often collaborate on exclusive media coverage, with keen attention to the athlete’s image as a popular and saleable commodity. This feeds audiences’ desire to be “up close and personal” with players.

1920
Babe Ruth is sold by the Boston Red Sox to the New York Yankees for $100,000 to finance a Broadway play produced by Sox owner Harry Frazee.
1984
Michael Jordan is picked third in the NBA draft.
2008
Swimmer Michael Phelps wins eight gold medals in Beijing, the record for most medals at a single Olympics.
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